Susan Yara is the founder of the skincare line NATURIUM and the popular beauty YouTube channel Mixed Makeup. Before she became an entrepreneur, she produced and hosted videos featuring beauty industry experts and products, while overseeing editorial content and social media strategy for several media publications. She started her on-camera career as a news reporter in New York City and continued at publications like Forbes.com, PEOPLE magazine, New York Post, CNBC.com, Businessweek.com, Yahoo!, AOL, and MSNBC.com. She also competed in the Miss America Pageant as Miss New Mexico 2004.