Tori Robinson

Founder, Boys Lie

Tori Robinson and Leah O’Malley co-founded Boys Lie after they both experienced painful breakups with their ex’s. Through this heartbreak, “Boys Lie” became their daily mantra and a term of endearment they used to build each other back up again. Boys Lie is not just a clothing brand, it’s a community of people learning how to heal. In 2018, Boys Lie was launched as a cosmetic brand. To go along with their wide range of make-up products, they released two pieces of brand “merch” that soon took off as the most popular pieces. Realizing the potential in furthering their merch, Tori and Leah decided to completely relaunch as a full-on streetwear brand with a limited-edition drop model which left their fans running at the chance to grab a sweatsuit, tee, tank, or even a beanie before they sold-out... this continues to this day! Fast forward 2 years later, Tori and Leah have built an unparalleled community of loyal customers. With 125k+ IG followers, Boys Lie has become a celebrity favorite for Megan Fox, Kehlani, Gigi Hadid, Kylie Jenner, Dua Lipa, Madison Beer, Ariana Grande, Halsey, Stella Maxwell, and Delilah Belle, among many other notable celebrities and influencers. The brand has become a big player in the loungewear space, and looks forward to expanding their offering into a lifestyle brand in 2021.