Sarah McDonald

Sarah McDonald is the Chief Brand Officer and a founding member of byte®, a direct-to-consumer aligner company that was recently acquired by Dentsply Sirona for $1.04 billion. As a creative and results-focused brand marketer with over 10 years of digital marketing and sales experience, Sarah has a strong understanding of how to humanize a brand while leveraging key data to connect the dots between human behavior, creative development, technology and business strategy. She has demonstrated her ability to work in both analytical and creative environments, with an expertise in social media, influencer marketing and creative storytelling. Raised in Oakland Ca, Sarah graduated with from Howard University Business School with past experiences ranging from Fortune 500s (BD Medical, YouTube) to early stage startups like Winc Wines in the Direct-to-Consumer market.