Full

Marketing

Making Your Mark

LOCATION
HOH 1 West
TIME
Morning Panel

Eva Buechel

Moderator | Assistant Professor of Marketing

Shachar Scott

Head of Global Brand Marketing, Snap

Shachar leads Global Brand Marketing at Snap Inc. Over the last two decades, Shachar has helped to build and scale global brands and startups, including Snapchat, Apple, Spring, Jawbone, Pampers, and The Taco Truck. After graduating from UMass at Amherst, Shachar turned to women’s politics, and helped to legalize emergency contraception through Planned Parenthood with John F. Kerry. That led her to develop the brand for the century-old women’s organization, NCJW, the group responsible for Head Start, Meals on Wheels and Benchmark - preserving our Pro-Choice Bench. From there she went to Columbia University in New York, where she led marketing and communication for student services while getting her Master of Science in Strategic Communications. In 2011, Shachar was recruited by Apple to lead market development strategy for Apple’s digital advertising platform. She left Apple to become a Managing Director at a venture and creative capital firm, where she ran the company’s portfolio in New York before joining Snap Inc in 2017. She lives in Venice, California with her husband, Jason, and is the proud mom of Morgan + Riley, 7 year old twins. She is originally from Israel. 


Catherine Davie

VP of Brand Strategy, LegalZoom

Catherine has 20 years of experience in marketing, brand strategy, and creative work, helping Fortune 500 brands find their identity in categories ranging from banking, tech, airlines, and retail. Often replying that “communication is everything” to just about anything, she is passionate about uncovering organizational and external audience truths so brands can authentically communicate to employees and customers. She leads the Brand Team at LegalZoom focusing on just that. When she’s not zipping around the office, Catherine can be found doing all kinds of physical activities, working on pro bono projects for nonprofits, and most recently writing a book based on a quirky, yet lovable character she created.

Jenna Greene

Founder & CEO at Forward Collective

FORWARD COLLECTIVE founder, Jenna Greene has spent the past thirteen years of her career as a marketing and media strategist with a focus on social responsibility. Jenna works at the intersection of philanthropy, entertainment and business and conceptualizes and implements large-scale movements and socially responsible branding strategies aimed at building awareness, revenue generation and action around a shared purpose. With Forward Collective, she has worked with brands and organizations including the Los Angeles Clippers, Los Angeles Dodgers Foundation, Alliance for Children's Rights and Easterseals Southern California. Jenna has also spearheaded strategic activations at the Sundance Film Festival, South by Southwest and the Wall Street Journal's Future of Everything Festival. Jenna graduated Cum Laude from the University of Southern California. She currently serves on the advisory board of the USC Marshall School of Business, Brittingham Social Enterprise Lab.


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