Art & Design

Creating with Intention

LOCATION
JFF 331
TIME
Morning Panel

Perry Johnson

Popular Music Project, The Norman Lear Center

Simrah Farrukh

Photographer, emphasis on South Asian culture

I am a graduating senior at Loyola Marymount University pursuing a Bachelor of Fine Arts in Studio Art with a concentration in photography. My work is informed by the South Asian diaspora after I noticed a lack of brown skin representation in Western media. I hope to challenge and fight for our spotlight through art.

Haily Zaki

Founder, LA Design Festival

Haily Zaki is a brand cultivator with over 15 years of experience in communications.  Among her accomplishments, Haily ran PR for Dwell on Design from 2009 to 2013 helping to grow the show into one of the largest design shows in the US and succeeded in publishing Casa Son Vida, a collaboration with Marcel Wanders Studio, on every continent (except Antartica!), and ran corporate architecture accounts for Clifford PR.  She's launched start-ups ranging from prefab builders to children's sneakers, repositioned and reinvigorated brands ranging from retailers to real estate developers, and worked tirelessly to develop design events into global cultural phenomena.  Current clients include Dunn-Edwards, EYRC, KFA, Lamps Plus, Room & Board, and Modernism Week.  Haily is also the founder of the LA Design Festival, an annual celebration of our city's diverse design culture and heritage.  Since it's inception in 2011, the LA Design Festival has evolved from a grassroots effort into an internationally-recognized design event that shines a spotlight on LA as the global design capital that it is.  She began her career in international relations, volunteering for the UNDP in Geneva and a non-profit in Southern Chile.  Once upon she also moonlighted as a freelance writer for Inhabitat, The Architect's Newspaper, American Express Small Business Forum, and Curbed LA.  She also co-founded de LaB (design east of La Brea), an intellectually-spiked design non-profit that supported local creatives in their efforts to enlighten, improve, and engage the city.  She serves as a Board Member for the Mash Up Contemporary Dance Company and on the social media committee for World Design Weeks.  Haily is fluent in French and Spanish and holds a Bachelors in Political Science and French Literature from Tulane University, and a Masters in Urban Planning from UCLA.  She suffers from chronic wanderlust and when she's not hustling for Secret Agent or the LA Design Festival, she likes to catch waves in warm water and plan surf trips.  She's also mom to three rad kids who still have no idea what she does for work.


Alexis Andra

Founder, Shift Creative

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