Creativity

Creative Strategies: From Paper to Possibilities

Day 2 Morning
Breakout Panel

J'Net Nguyen

Creative Director

J’Net Nguyen (@heyjnet, she/her) is a Creative Director at the intersection of entertainment, fashion and social impact. Her political endeavors involve extensive work on the 2020 Census via The USC Annenberg Innovation Lab (@uscannenberg). She has also traveled on the Biden/Harris presidential campaign trail mobilizing voters, organizing drive-thru rallies and directing social media content.

Previously, she managed national experiential advertising initiatives for Paramount Pictures, HBO and FOX and has led market research and ideation for global Fortune 500 companies. She also consults with brands, specializing in luxury millennial spaces and retail trends. 

J’Net serves on the board of The Assistance League of Los Angeles—a 100-year-old nonprofit dedicated to improving the lives of children and families—as the only minority and youngest member. 

Breakout Panel

Shannon Gabor

Chief Creative Officer & Founder, Clever Creative

A proactive and savvy entrepreneur with over two decades of experience building brands, Shannon Gabor (she/her), is the Chief Creative Officer and founder of woman-owned branding agency, Clever (@clevercreative). 

Advocating for the human connection in branding, Shannon and her agency team have produced award-winning brand work for a diverse spectrum of clients by uncovering untapped potential in brands like Warner Media, Metrolink, Netflix, The Beverly Hilton, Powercrunch, and VCA. She is a champion for more women-tailored POVs on brands that are historically more male-focused and challenges brands to channel their more human side authentically.

One part creative director, one part founder, and one part marketing mind, she has taken the agency from startup to a multi-million dollar company, while remaining fully independent

Breakout Panel

Ali Kriegsman

Co-founder & COO, Bulletin

Ali Kriegsman (@alikriegs, she/her) is the co-founder and COO of Bulletin (@bulletin.co), a B2B wholesale marketplace where retailers go to discover, shop, and support the best brands on the planet. Ali has helped thousands of brands expand their distribution and sell in stores all around the country. 

She is a salesperson, self-taught publicist, marketer, and growth strategist and has experience scaling both bootstrapped and venture-backed businesses. Her first book, How to Build a Goddamn Empire, is available for purchase.

Breakout Panel

Peyton Dix

Special Projects Editor, InStyle Magazine

Peyton Dix (she/her), born in Los Angeles and bred in Brooklyn, is currently the Special Projects Editor at InStyle Magazine where she oversees social, produces and directs video content, and writes for both digital and print. In one year she increased traffic from Instagram by 600% and engagement by 200%. Previously she worked at PAPER Magazine as the Head of Social and co-hosted their weekly podcast Internetty. She has worked with brands like Squarespace, Parade, ASOS, Vice, Refinery29, Shea Moisture, and more.

Moderator

Pauline Woodley

Speakers Director, USC OWN IT

Pauline Woodley is currently a third year studying Journalism and Cinematic Arts at the University of Southern California. As a Black and Mexican American woman, she aims to carve a space for unique voices in the media industry. She is a founding member of the Equity Board at Annenberg Media, a team focused on equitable reporting in the student-run newsroom. As a Social News Intern for Buzzfeed News, Pauline writes and reports on trending topics on social media platforms. She has previously written for the Daily Trojan, Culturas and Young Hollywood covering a range of topics. Her interests lie in writing about pop culture and entertainment through a diverse, inclusive perspective.

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