Writing to introduce you to Diversity & Inclusion Trailblazer, and Latinx Entreprenista, Pamela Zapata. As a first-generation American, Pamela understands the importance of multicultural representation. Coming from humble beginnings paired with an unmatched work ethic and a drive towards inclusion, she built her diverse company, Society 18, from the ground up. The primary focus of her bi-coastal influencer management and consulting agency is on multicultural, multiethnic content creators and digital strategy. More recently Pamela has been featured in Forbes, as The Next 1000 Honoree of 2021, and Business Insider as a Top YouTube Talent Manager of 2020. Some tips and insights she can speak to: How to meaningfully activate diverse and inclusive brand campaigns that resonate with multicultural and multiethnic audiences. Her agency’s work towards pay equality for BIPOC The importance of diversity with influencers in campaigns Why companies such as Society 18 are needed now more than ever How this Latina millennial built a seven-figure business in less than one year With a unique range of expertise in influencer strategy, integrated marketing and talent representation, Pamela has worked with some of the biggest names in networks such as E! Entertainment, Ryan Seacrest Productions, and StyleHaul to name a few. She oversaw multiple campaign and influencer casting initiatives for staple beauty brands including, but not limited to, Estée Lauder, MAC, and La Mer. Pamela has also been featured in Entreprenista and Yahoo! Finance.
